Marketing is the equivalent of asking someone on a date.
Branding is the reason they say yes.
Creating a brand isn’t just about creating a logo. It’s about building trust with customers and delivering meaningful, rewarding experiences.
Whether you’re a start-up looking for a completely new personality or a well-established business in need of a brand refresh, Akiko can offer strategic, commercial and creative solutions for your organisation.
No-one understands your business as well as you do, so branding or re-branding must always be a collaborative process. We partner with our clients to provide expertise and ideas to meet challenges, exploit opportunities, create lasting value and secure success.
Listening is the first step to understanding your commercial goals and ambitions so, throughout the consultation process, we will meet with key stakeholders and get under the bonnet of your business: Who are your target markets? How do your customers perceive you? How do you stand out from your competitors?
Akiko will then begin to create your brand identity with the personality and tone of voice needed to convey your messages effectively. Throughout this phase, we will consider all the image drivers such as typography, colour palette, graphic and photography styles in order to formulate a design system for use across all media.
Akiko fully understands that design is subjective, so we always present our clients with a number of different concepts and encourage feedback. The end goal is to provide a toolkit to enable the brand to be applied consistently across all audience touch points, reinforcing the brand values and positioning your company ahead of the competition.
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