Unlock the power of your website with these valuable website optimisation strategies
In the ever-evolving digital landscape, optimising your website is not just a good practice; it’s a necessity. Here are five crucial strategies to ensure your website not only attracts but retains visitors whilst enhancing its overall performance.
1. Performance Optimisation
Slow-loading websites risk losing visitors, making performance optimisation paramount. Here’s how we ensure your site runs at its best:
Advanced Infrastructure: Our hosting partner has 35 data centres across the globe and offers some of the fastest infrastructure on the market.
CDN Implementation: Leveraging a Content Delivery Network improves content delivery speed based on user location.
Effective Caching: Storing frequently accessed data reduces load times, enhancing user experience.
Image Optimisation: Compressing and optimising images, coupled with lazy loading, accelerates page loading.
Testing for Performance: Rigorous testing, including tools like Page Speed Insights and Google Lighthouse, ensures compliance with Google’s Core Web Vitals.
2. Security Optimisation
A secure website is non-negotiable for building user trust. Our enterprise-level security features include:
SSL Certificate: Standard SSL practice for data protection and regulatory compliance.
Firewall Protection: Detecting and blocking DDoS attacks and other malicious events.
Dedicated Malware Team: Offering a comprehensive malware removal service.
Custom Admin Login URL: Creating a unique admin login URL enhances security.
Two-Factor Authentication (2FA): Ensuring an extra layer of authentication for website admins.
Regular Site Backups: Automatic daily backups with a 30-day retention period.
Uptime Checks: Continuous site monitoring with a 99.9% uptime guarantee.
3. User Experience (UX)
A positive user experience is essential for retaining visitors.
Key considerations include:
Target Audience Analysis: Ensuring the website is useful, valuable, and credible for the target audience.
Responsive Design: Guaranteeing seamless performance across various devices, from mobile to desktop.
Usability & Accessibility: Ensuring the website is intuitive for users with varying technical expertise and accessible to those with disabilities.
Consistency: Maintaining consistent navigation and design elements across all pages.
Information Architecture: Organising content logically for easy user navigation.
Clarity & Scannable Content: Clearly signposting user journeys and providing scannable content for quick consumption.
4. Content Strategy
Regularly creating and optimising content is crucial for audience engagement.
Our content strategy involves:
Audience-Centric Content: Producing relevant and valuable content tailored to the target audience.
Brand Consistency: Ensuring consistent messaging, values, and tone of voice.
Content Calendar: Planning an annual content calendar that combines evergreen and seasonal/campaign-led content.
Keyword Research: Conducting keyword research and competitor analysis for effective SEO.
Core & Spin-Off Content: Creating core content and supporting it with in-depth spin-off pages.
Clear CTAs: Including clear calls-to-action on every page.
Promotion: Linking content across email and social media marketing and encouraging easy content sharing.
5. Search Engine Optimisation (SEO)
Improving organic search performance involves a holistic approach.
Key SEO strategies include:
Overall Optimisation Impact: Ensuring that performance, UX, security, and content collectively contribute to search engine rankings.
XML Sitemap: Creating and promoting an XML sitemap to search engines using Google Search Console.
Header Tags & Meta Information: Implementing header tags and optimising meta titles, descriptions, and alt text for SEO.
Schema.org Markup: Using tools like Yoast SEO to implement Schema.org markup for better search engine understanding.
SEO-Friendly URLs: Crafting URLs that reflect content and include keywords for user and search engine comprehension.
Internal Linking: Facilitating user discovery of more content through strategic internal linking.
Quality Backlinks: Building high-quality backlinks from sites with a reasonable domain authority.
By implementing these optimisation strategies, we ensure your website not only meets but exceeds user expectations, creating a powerful online presence.
Akiko is here to help you navigate the digital landscape. If you have any questions or need help getting started we’re on hand. Contact us.