Acting for landlords, tenants and prospective buyers, Davis Coffer Lyons (DCL) specialises in acquiring and disposing sites across the leisure sector such as restaurants, pubs, bars and cafés. The team at DCL also advises on mergers, acquisitions and investments.
Akiko and DCL have a long standing relationship; in the 12 years that we have worked together, Akiko has accompanied DCL through 2 rebranding exercises.
Akiko’s organisation and attention to the smallest detail support a valuable partnership. They are always thinking ahead and I know that we are in safe and creative hands. Nothing is ever too much trouble – including last minute requests and changes in direction which are handled smoothly and efficiently. Our first meeting was nearly 15 years ago and their ideas and creative minds are as fresh as the day we met.
Jacqueline Wright
Coffer Group
PROJECT DELIVERABLES
- Brand strategy
- Logo design
- Corporate identity design
- Brand guidelines
- Responsive website design
- WordPress website development & integration with the Caldes property feed
- Ongoing support and maintenance
- Hosting
Having established the brand initially to convey the heritage and experienced, trustworthy nature of the company, in 2016 DCL decided it was time to reposition slightly.
Akiko were asked to refresh the brand identity making it more modern, authoritative and bold. This was achieved by updating the colour palette and photography style; moving to a Sans Serif font and redesigning the logotype. The new logo was created by combining the DCL monogram with the style of isometric floorpans used in the property sector.
Having produced full guidelines, Akiko then applied the rebrand to all audience touchpoints by redesigning the website, email marketing templates, property details, signage and stationery.
Akiko’s cohesive approach has been appreciated by DCL’s customers as well as internally, by members of the team, who feel they can go to market with a brand they are really proud of.
