Ghost London
Ghost is an iconic British fashion brand known for its for their flowing fabrics, soft georgettes, crepe and satins. It has several boutique stores and is seen in many concessions and outlets.
They commissioned Akiko to provide a rebrand, which included developing email and advertising campaigns, look books, POS and Store Decals.
The main part of the project was the redevelopment of the Ghost website. This was built using a .NET e-commerce platform which works responsively across mobiles, and was in keeping with the new brand identity.
Ghost’s online presence contains imagery showing lifestyle shots from their Spring and Summer photographic shoot in Mexico, plus videos demonstrating their unique Dye-To-Order process.
It also shows their products in a much stronger way (with image zoom functions), contains great photos and videos, and most importantly showcases all the new Ghost collections currently available. Since the launch of the new website sales have increased by 137%.
