If SEO is like buying a house then Pay-Per-Click is like renting. PPC is a form of internet advertising where you are charged a fee each time your ad is clicked on.
Unlike organic methods of attracting visitors, PPC allows you to purchase website traffic, offering you a targeted way of expanding your online reach.
Are you looking to make yourself more visible online?
PPC might be the answer for you.
Benefits include:
- Increased website traffic – PPC allows you to attract those who are actively looking for items or services similar to the ones you are selling. You do this through bidding on relevant keywords to your business.
- Be found quickly – PPC is quicker than Search Engine Optimisation (SEO), which can take time to see results. Such immediate exposure can contribute help you build a solid online presence and increase traffic to your website.
- Find out the ROI – PPC offers a measurable ROI. Through monitoring metrics such as CTR (Click Through Rates) and ROI, you can gain insights to refine campaigns, make informed decisions, and optimise resource allocation efficiently.
- Cost can be managed easily – PPC offers precise cost control, enabling you to set daily or monthly spending limits and adjust bids based on performance. This flexibility ensures efficient budget allocation regardless of how much money you have available to spend.
Now it’s time to decide what type of PPC ads could help your business…
Paid Search Ads
Paid search ads are ubiquitous across Google search results, clearly marked with an ‘ad’ label. They are a powerful tool for capturing high-intent search traffic and driving qualified leads to your website.
Display Ads
Display ads, often featuring a blend of text and images, are showcased on websites partnered with Google. They offer an opportunity to engage potential customers in visually compelling ways beyond traditional text-based ads.
Remarketing Ads
Remarketing ads enable businesses to reconnect with visitors who have previously interacted with their website. By strategically targeting these users with tailored ads, you can nurture leads and guide them further along the customer journey.
Google Shopping Ads
Google Shopping ads are prominently displayed above search results (in a carousel format) to offer a visual and interactive shopping experience. This format allows users to explore products and prices seamlessly, resembling a virtual window-shopping excursion.
Get in touch to discover the power of PPC for your business.
