As the UK's premier annual sports exhibition, The Sport Show plays host to all the major industry names. Our brief was to build awareness of this event and increase sponsorship online.

Our solution was twofold. First, a website to promote the event and provide an overview of attendees, top exhibitions, unmissable events, press details and general visitor information. Secondly, to maximise ticket sales and drive traffic directly to the site with a targeted HTML email campaign. The outcome was a triumph. Pre-event ticket sales were considerable, as were visitors to the site and the show itself. The show organisers and sponsors were content, to say the least!