The 2003-2004 football season, at odds of 200-1, saw Portsmouth FC at the top of the Premiership table accounting for the final 10 games of the season only. With the next season rapidly approaching, Skybet was keen to bring this unique slice of betting action to its subscribers.

This gave rise to the Kick off Special. Launched through the main Skybet site and backed up with a text marketing campaign, punters were able to place bets, check out the latest odds, monitor the progress of their team and, more importantly, their money!!

In the December 04 issue of influential marketing magazine 'Campaign', Akiko & partner agency MindMatics were recognised with the accolade of seventh place in successful text message marketing campaigns 2004. Mindmatics, who specialise in target text message marketing, drove users to the Kick Off Special site which was designed by Akiko for Sky’s gambling arm Skybet. Please click here to read the article