A leading producer of electronics and computer equipment, Samsung UK were keen to gain a stronger foothold within the UK student market. Their offering was a range of high speed, low operating cost printers at 20% discount to NUS card holders.

The "TIME FOR A PrINT!" campaign was born. Using Flash we produced a cheeky little advertisement aimed at the student market and emphasising the key selling points of the printers at the heart of the campaign. Placed on the websites of the students' union and every Uni across the UK, exposure to beer swilling students across the land was guaranteed.