A leading producer of electronics and computer equipment, Samsung UK desired to grow their share of the SME printing market with the introduction of their new CLP 500. A full colour printer retailing at the same price as an average black and white of the same range, an offer made even more attractive by the £150 cash back up for grabs.

All they needed now was to spread the word. No sooner had we transformed our inspired concept into a flash advertisement, was it targeted into relevant web sites driving customers to Samsung sales channels.