As a start up management consultancy we had a blank canvas to furnish with our creative genius, or at least endow with a few worthwhile fittings.

Once a thorough understanding of who Reality are as a company had been developed, we created a brand and unifying concept. This, we centred around the key proposition of working in paradise, which was imbued through the visual language and tone of voice of all their print materials. Effectively conveying the message that, with Reality as their management consultants, business owners could relax in the knowledge that their business was in safe hands.