Selling the Aston Martin of the boat world, to the rich and famous of Spain, Fairline Andalucia required a first class site to showcase their luxury boats and inform potential clients about their range.

A showcase good, but ultimately we believed a lifestyle was being sold. So in addition to blowing visitors away with an enticing portfolio of the luxury cruisers available, particular attention was paid to the overall design of the site. We used flash movies to showcase a collection of appealing lifestyle shots. Further emphasis was also lent to the lifestyle concept with descriptions and images of Andalucia and the Costa Del Sol.