A large global distributor of electronic components, DMTL approached us with concerns that they were not generating sufficient new business leads. A fact not helped by their existing marketing and promotional material.

Our goal was to update and modernise their public image, while increasing new business opportunities. We undertook a press ad advertising campaign in all major industry magazines, supported with an innovatively designed Line Card detailing their product range, company and partners information, all integrated to include a CDROM based interactive movie. In short, a look, feel and concept that left their rivals in the shade and, more importantly, positively affected their sales and new business leads.