To tie in with upcoming UK screening of their Cracking Contraptions 1 minute shorts, Aardman Animations had call for a vehicle to promote Wallace & Gromit and sell their merchandise.

Like Gromit, the deadline was short, as the series was due to start airing in four weeks.

Our team of designers and developers exceeded expectations delivering a branded, fully functioning e-commerce system, that not only incorporated relationship building components such as e-newsletters and e-postcards, but was also packed full of Wallace & Gromit information and goodies for the fans.